Privacy Policy
Quality Dental Care Brighton
Last updated: 04/06/2026
Quality Dental Care Brighton respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, hold, use and disclose personal information when you interact with us, including through our website, landing pages, online forms, advertisements, phone calls, emails, SMS messages, social media, online booking systems and in-clinic services.
Quality Dental Care Brighton is a dental clinic in South Australia. As a health service provider, we handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.
1. Personal information we collect
The personal information we collect depends on how you interact with us.
We may collect:
- your name, address, email address and phone number;
- your date of birth;
- appointment and enquiry details;
- information about dental services or treatments you are interested in;
- information you submit through our website, landing pages or online forms;
- payment, billing and health fund information;
- details of your communications with us;
- website and technical information, including cookies, IP address, browser type, device information and website usage data; and
- any other information you choose to provide to us.
If you become a patient, or if you provide information about your dental condition, medical history, symptoms, treatment needs or oral health, we may also collect health information.
Health information is sensitive information and is handled with additional care.
2. How we collect information
We may collect personal information when you:
- submit an enquiry through our website, landing page or online form;
- respond to an advertisement;
- request a call back;
- book or attend an appointment;
- complete a patient form, medical history form or consent form;
- contact us by phone, email, SMS, online chat, social media or other communication channel;
- make a payment or use a health fund claiming facility;
- provide feedback or make a complaint; or
- otherwise interact with us.
Where reasonable and practicable, we collect personal information directly from you.
We may also collect information from third parties where relevant, including parents, guardians, carers, other health practitioners, dental laboratories, radiology providers, health funds, insurers, online booking platforms, payment providers and other service providers.
3. Why we collect, use and disclose information
We collect, hold, use and disclose personal information so that we can:
- respond to your enquiry;
- contact you about dental services, appointments or offers you have expressed interest in;
- arrange, confirm, reschedule and follow up appointments;
- provide dental and oral health services;
- assess your suitability for treatment;
- prepare treatment plans, estimates and consent materials;
- maintain accurate patient and clinical records;
- communicate with you about your care;
- process payments, invoices and health fund claims;
- provide information about payment options;
- manage recalls, reviews and follow-up care;
- improve our website, advertising, services and patient experience;
- manage complaints, disputes, quality assurance and clinic operations; and
- comply with legal, professional, insurance and regulatory obligations.
If you do not provide information we reasonably require, we may not be able to respond to your enquiry, book an appointment, provide treatment, process a claim or provide the service you have requested.
4. Health information
As a dental clinic, we may collect health information that is reasonably necessary to provide safe and appropriate dental care.
This may include:
- dental and medical history;
- medications, allergies and relevant health conditions;
- clinical notes;
- x-rays, scans, photographs and other diagnostic records;
- treatment plans;
- consent forms;
- referral letters and specialist reports;
- laboratory records; and
- treatment, payment and health fund history.
We may use or disclose your health information:
- to provide dental or health services to you;
- for purposes directly related to your care that you would reasonably expect;
- with your consent;
- to communicate with other health practitioners, specialists, laboratories, radiology providers or anaesthetists involved in your care;
- to process health fund, insurance or payment claims;
- to manage recalls, reviews and treatment follow-up;
- to comply with legal, professional, regulatory or insurance obligations; or
- where otherwise required or authorised by law.
We will not sell your health information.
5. Marketing, online enquiries and communications
If you submit your name, email address or phone number through a Quality Dental Care Brighton website form, landing page, advertisement or online enquiry form, we may use that information to contact you about your enquiry.
This may include contacting you by phone, email or SMS about:
- the dental service or treatment you enquired about;
- appointment availability;
- new patient offers;
- payment or health fund information;
- follow-up communications if we have not been able to reach you; and
- related dental services that may be relevant to your enquiry.
We may send marketing communications where permitted by law, including where you have consented or where we are otherwise allowed to do so.
You can opt out of marketing communications at any time by:
- clicking the unsubscribe link in an email;
- replying “STOP” to an SMS, where available;
- telling us during a phone call; or
- contacting us using the details below.
If you opt out of marketing communications, we may still contact you about non-marketing matters, including appointments, treatment, accounts, recalls, clinical follow-up or administrative matters.
Submitting an enquiry does not by itself create a dentist-patient relationship.
6. Cookies, analytics and advertising technology
Our website and landing pages may use cookies, pixels, tags and similar technologies.
These technologies may be used to:
- operate and improve our website;
- understand how visitors use our website;
- remember preferences;
- measure advertising performance;
- support remarketing or retargeting campaigns;
- measure conversions from online advertisements; and
- improve patient experience and website functionality.
These technologies may be provided by third parties such as Google, Meta/Facebook, website hosting providers, analytics providers, CRM platforms, email/SMS platforms or advertising platforms.
You can manage cookies through your browser settings. If you disable cookies, some website features may not work as intended.
7. Disclosure to third parties
We may disclose personal information to:
- dentists, oral health therapists, hygienists, dental assistants and administrative staff involved in your care or enquiry;
- other clinics, entities or team members within the Quality Dental Care group, where relevant;
- dental specialists, medical practitioners or other health professionals involved in your care;
- dental laboratories, radiology providers, anaesthetists and sedation providers;
- health funds, insurers, Medicare, payment providers and finance providers;
- IT, website, hosting, cloud storage, CRM, booking, practice management, email, SMS, analytics and marketing providers;
- advertising platforms and agencies, where relevant to website or campaign performance;
- professional advisers, including lawyers, accountants, auditors and insurers;
- regulators, courts, tribunals, government agencies or law enforcement bodies where required or authorised by law;
- a purchaser or potential purchaser of all or part of our business, subject to appropriate confidentiality arrangements; and
- any other person or organisation you authorise us to disclose information to.
We only disclose personal information where it is reasonably necessary for our functions and activities, where you have consented, where you would reasonably expect us to do so, or where required or authorised by law.
8. Overseas storage and disclosure
Some of our service providers may store, access or process information outside Australia.
This may include providers of website hosting, cloud storage, practice management software, CRM systems, online booking systems, email and SMS platforms, analytics tools, advertising platforms, payment processing, IT support and marketing services.
Where we disclose personal information overseas, we will take reasonable steps to ensure the recipient handles the information in a way that is consistent with the Australian Privacy Principles, unless an exception applies.
9. Security and retention
We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.
These steps may include secure practice management systems, access controls, passwords, staff confidentiality obligations, staff training, physical security, secure disposal of records, IT security measures and limiting access to information to people who need it for their role.
No website, email system, SMS system or online platform can be guaranteed to be completely secure. You should take care when sending sensitive information electronically.
We keep personal information for as long as reasonably necessary for the purpose for which it was collected, including to provide dental care, manage appointments, maintain patient records, comply with legal and insurance obligations, resolve disputes and operate our clinic.
When personal information is no longer required, we will take reasonable steps to securely destroy or de-identify it, where lawful and practicable.
10. Access, correction and complaints
You may request access to personal information we hold about you.
You may also ask us to correct personal information if you believe it is inaccurate, out of date, incomplete, irrelevant or misleading.
We may need to verify your identity before responding to an access or correction request. In some circumstances, we may refuse access or correction where permitted by law. If we refuse a request, we will explain why, where reasonable.
If you have a concern about how we have handled your personal information, please contact us first so we can try to resolve the issue.
If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner.
Office of the Australian Information Commissioner
Website: www.oaic.gov.au
Phone: 1300 363 992
11. Contact us
For privacy enquiries, access or correction requests, complaints, or marketing opt-outs, please contact:
Quality Dental Care Brighton
Privacy Officer
Address: 497 Brighton Road, Brighton SA 5048
Email: contact@qualitydentalcare.com.au
Phone: (08) 8377 1120